Award Category:

Marketing Campaign of the Year


This award will be given to a company that can demonstrate the proven effect and the commercial success of a marketing campaign in the education resources or services sector within the last 24 months (March 2020 – March 2022). Judges will be looking for entrants to demonstrate how their campaigns used a range and combination of media, technologies, and platforms to deliver relevant messages to the target audience. Judges will expect to see details of the following:

  • Target market and product range
  • A budget for the campaign
  • Campaign objectives in the context of your brand
  • Your strategy for achieving these objectives
  • What part media planning played in engaging your target market
  • Which elements of the marketing mix were used?
  • Evidence of how successfully the objectives were achieved
  • Return on investment

Judges will not only look for creative campaigns, but will focus on the effectiveness of the campaign, measured against its original targets.

Word count:

1500 words (supporting evidence & testimonials are accepted in addition to the word count)