This award will be given to a company that can demonstrate the proven effect and the commercial success of a marketing campaign in the education resources or services sector within the last 24 months (March 2019 – March 2021). Judges will be looking for entrants to demonstrate how their campaigns used a range and combination of media, technologies, and platforms to deliver relevant messages to the target audience. Judges will expect to see details of the following:

• Target market and product range
• A budget for the campaign
• Campaign objectives in the context of your brand
• Your strategy for achieving these objectives
• What part media planning played in engaging your target market
• Which elements of the marketing mix were used?
• Evidence of how successfully the objectives were achieved
• Return on investment

Judges will not only look for creative campaigns, but will focus on the effectiveness of the campaign, measured against its original targets.